GM Offers Interactive Educational Platform

LOS ANGELES – General Motors is expanding access to its EV Live interactive electric vehicle education platform. The goal is to educate both dealers and consumers about owning and driving battery-electric vehicles (BEVs). “I think it is a helpful tool for all stakeholders,” Dan Broderick, managing partner at Cadillac of Beverly Hills (CA), tells Wards, adding it helps salespeople refine their sales skills. The dealership has used EV Live since its launch in late 2022. EV Live allows users to access a video chat with a trained EV specialist in a studio that includes a charger and a BEV. The…