CHICAGO — Unique flavor twists and clever co-branding are attributes of successful product launches, according to market researcher Mintel. Limited-edition offerings from Mondelez International, The Hershey Co. and PepsiCo, Inc. were highlighted during a presentation at IFT FIRST, the Institute of Food Technologists’ annual meeting held July 16-19 in Chicago.…Read More
Identifying the product attributes resonating with consumers
