LONDON and BOSTON, Sept. 12, 2023 /PRNewswire/ — Global B2B growth consultancy, Momentum ITSMA, is delighted to announce the release of ‘The ABM Effect: How to Win, Retain, and Grow Your Most Valuable Clients’. The book, written by Momentum ITSMA founder, Alisha Lyndon, provides a radical rethink of the role…Read More
Momentum ITSMA New book from pioneers of AccountBased Marketing offers essential framework for success in modern buying cycles and winning strategic accounts
