CHICAGO — CinemaScore, the movie theater exit-polling operation, has measured audiences’ opening-night reactions to new films since 1978, gradually gaining in influence and popularity. When “Taylor Swift: The Eras Tour” or “The Woman King” or “Avengers: Endgame” nabs an A+, it puts forth a simple grade reflecting the quick-react opinions…Read More
What it takes for a movie to get a rare F CinemaScore and why its a badge of honor
