YouTube expands Analytics for Artists tool

YouTube expands Analytics for Artists  tool
Los Angeles [US], March 31 (ANI): YouTube has expanded its Analytics for Artists tool by adding YouTube Shorts-related data to the “Total Reach” metric. This means YouTube will now give artists and their teams an overview of how their music is reaching audiences across YouTube, TechCrunch reported. Prior to this expansion, the Total Reach metric only included official content uploaded by the artist and long-form videos uploaded by fans. In a blog post, Lyor Cohen, YouTube’s global head of Music, said that fan-created Shorts increased the average artist’s audience of unique viewers by more than 80% in January 2023. In…

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